Big River cast, "Do You Wanna Go To Heaven?"
We’re in the first week of a two-week extension of BIG RIVER (which has garnered raves from audiences and critics alike, and will run through August 23rd). Last summer and fall, when we were finalizing the production schedule and budgeting for a highly hoped-for extension, the Beijing Olympics were not on our mind – at all. So it’s a very intriguing exercise to watch the ebb and flow of ticket sales. It’s selling very well, but are people checking out the TV listings and the nightly competition line-up before deciding to see a show? Last minute and walk-up sales were still very good by showtime last night, but it drives us a little crazy!!
Huck (Robbie Fowler) and Jim
The on-going question for us in the live performing arts: Where is everybody and where are they looking for what to do?
2 responses so far ↓
omarpoppenlander // August 25, 2008 at 4:51 pm
As I recall, summer in Seattle almost always led to more last-minute, day-of-show ticket sales. I am sure that competing entertainment options (remember when the Seattle Mariners won 116 games?) can displace some sales, but the weather itself may have even more effect on the ebb and flow of performing arts sales.
It seems though that even without weather or the Olympics, the desire and even demand of 21st century, internet-ready, plug-and-play consumers for flexibility and choices will force changes in the business model for most venues. If you rely on advance sales, whether you are a theatre, a magazine or a sports team, you may have to rethink how you market, sell and even distribute your product. Or learn to live with increased volatility. Or both!
I wish you the best of luck. Live theatre is certainly a business worth fighting for.
scottnolte // August 25, 2008 at 7:29 pm
Thanks Omar. The Theatre’s business model or expectations that have sort of been “If you play it, they will come” have all been thrown into disarray for the last ten years or so. Even the definition of “a night at the theatre” is up for grabs when patrons need socializing space – like a pub, wine bar or coffee shop – on-site or next door. It’s a new world…